Attention all pet owners and organic enthusiasts!

Clif Bar & Company, the renowned creator of organic energy bars, is about to revolutionize the pet food market with its brand new line of plant-based dog treats. Get ready to pamper your furry friends with CLIF Pet’s Plant-Based Jerky, set to launch early next year with three mouthwatering recipes: Sweet Potato & Blueberry, Pumpkin & Apple, and Butternut Squash & Cranberry. These delectable flavors are carefully crafted with just seven wholesome ingredients and are specially designed for easy digestion. But that’s not all—more exciting product options will be rolling out soon!

Now, what sets Clif Bar apart from other sports energy bars is its commitment to being predominantly plant-based and organic. With popular brands like CLIF Kids and LUNA bars already under its belt, Clif Bar is boldly stepping into uncharted territory by venturing into the world of pet snacks. Brace yourselves, folks, because this move makes Clif Bar one of the trailblazers among mainstream food companies, fearlessly expanding its product range in a whole new direction.

CLIF Pet marks the beginning of Clif Bar’s Trailblazer Incubator, an innovative program aimed at accelerating the growth of this snack titan that has been satisfying taste buds for almost three decades. Spearheaded by Chief Innovation Officer Rizal Hamdallah and Incubator Senior Director Greg Lok, the Trailblazer program has its sights set on doubling the size of Clif Bar to maximize its positive impact.

The decision to enter the pet snacks category couldn’t have come at a better time. Over the past 18 months, there has been an extraordinary surge in pet ownership, and as a result, the demand for higher-quality pet foods has skyrocketed. Recognizing this trend, Clif Bar is seizing the opportunity to meet the evolving needs of pet owners.

Greg Lok remarks, “With more than 11 million U.S. households bringing a pet home during the last 18 months of COVID, the category is exploding and ripe for new offerings. What makes this launch unique is the combination of speed and discipline to bring an innovative, relevant product to market during a global pandemic. We are truly blazing new trails by applying best practices from tech start-ups to our expertise in consumer insights and packaged goods—it’s a winning combination.”

Rizal Hamdallah adds, “Just as Clif Bar was founded on disrupting the energy bar category nearly 30 years ago, the Trailblazers Incubator is built to consistently deliver our bold innovation agenda and accelerate our growth plan. In addition to a rapid, data-driven product development and go-to-market strategy, what makes our approach different is extending the loyalty of the CLIF® brand. By introducing CLIF Pet, we will bring energy to the whole family.”

It’s worth noting that plant-based pet food has been gaining remarkable traction in recent times. In a similar vein, cultured pet food startup Because, Animals secured an oversubscribed seed funding round earlier this year, aiming to bring its commercial pet food to the masses. Additionally, Wild Earth secured a whopping $23 million investment from notable investors, including Mark Cuban, to expand its plant-based dog food brand. Founder Ryan Bethencourt even hinted at their plans to delve into cell-based meat pet food. And let’s not forget the partnership between fermentation startup Bond Pet Foods and Hills Pet Nutrition, which aims to replace one of Hill’s beloved meat-based products with a sustainable alternative.

So, pet lovers and health-conscious individuals alike, keep your eyes peeled for the grand launch of CLIF Pet’s Plant-Based Jerky in early 2022. Treat your furry companions to the goodness of nature while supporting a company that dares to blaze new trails and redefine what it means to care for our four-legged friends. It’s time to embrace a world where plant-based nutrition meets wagging tails and slobbery kisses. Stay tuned for more updates as Clif Bar continues to champion innovation and make its mark in the pet food industry.

Find More information on Wiki Dog